Wednesday 25 August 2010 @ 10:21 pm

A few months back I was invited by SAP’s PR group to be one of the “Crystal solutions experts” in an SAP sponsored competition.  The goal was to promote the CR product line and let some experts show off their reporting skills.  I was intrigued.  But thanks to my customers I have had a very busy year so I declined to be an official participant.   Instead I thought I would review the challenges and compare my own approach to those of the official participants.

So I was a bit disappointed when the project finally went public as the Reportapalooza.  Despite the name, the primary creative challenges are now for interactive dashboards rather than for reports.  Since very few of my customers are currently focused on dashboards I probably won’t be following this as closely as I had planned.  But I did read the PR group’s case study of the campaign and I found that even more interesting than the project.  I will be curious to see how effective a social media campaign is in the BI market.

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